Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Descartes Systems Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I’m at the receiver they’re taking to long so I left my trailer and decided to go get some food why is the app automatically closing or showing the load completed while all i do was going to get some food and this is the situation I’m in right the showing my trip is complete while all i did was go get some food and comeback here. My appointment was at 8am and i got here at 7:08am and now is 8:23 and they finally put me in a door but the tracking showing my trip is complete because I went to grabbed some food, driver should be able to change the status manually not automatically
Not a bad tracking app or way to record one’s arrival and departure when picking up and delivering a load. The problem lies with these brokers that require you to download the app to allow tracking of the load and then bombard a driver with phone calls whenever they think you should be somewhere before you are. They never leave a message when they call and if you don’t answer because, oh, I don’t know, maybe the driver is busy, perhaps driving a truck in traffic,….don’t worry, they’ll call right back. Some of us prefer to do things the old fashioned way without a phone or headset growing out of the side of our head. I know it must be a hard and boring job being an agent for these brokers but really, maybe try downloading a game like Royal Match maybe, I hear that there are no ads, no wi-fi required, doesn’t require membership in Mensa. If they had some source of entertainment or way to occupy their time, they could let the drivers drive and let the app take care of tracking the location of the load. Just a thought and suggestion to possibly help make things better.
I’m in logistics and I’m a dispatcher/track and trace. The company I work for uses this app. It is terrible. On the loads I track this app works maybe 66% of the time. On some loads it works fine and I have no problems. That is maybe 1/3 of the loads. On some loads it works okay but it is spotty. That is 1/3. Then there is 1/3 of the loads where it is a nightmare to get it going. Then it stops working after one or two updates. I have to call the driver and usually have them delete the app and reinstall it. If I’m lucky, that helps. But it usually fails before delivery. I spend most of my days chasing drivers because this app is terrible. They need to fix it so it actually works. They also need to make it so drivers can’t manipulate it so easily. There are countless flaws in this app. Samsara actually works. But I will say that Macro keeps a log and samsara doesn’t. So macro wins there. But loses everywhere else. I will happily take the app that WORKS over an app that doesn’t work any day of the week, even if the working app is missing a nice feature. Ugh. Do better Macropoint. Negative 5000 stars. You make my job soooooo much worse than it should be.
Descartes MacroPoint™ for Truckers is the most trusted and secure app used by drivers. Enjoy automated communication of arrival, departure, and in-tra...