Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Radio Operations, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app in my car for years and years, griping and complaining because of the constant buffering, if it loads at all. I’ll listen to the Morning Answer on the way to my car, but when I get there, it buffers, and buffers, and buffers, and…MANY mornings I have to turn my phone off and start over, hoping it’ll load. I have to do all my settings before I go to the app because doing all that makes it buffer, and buffer, and… I’m on my 3rd car, so it’s not that. No other app gives me this headache. Now, as I read the reviews, that go back 10 years, that say the same thing makes it clear that Salem could care less about fixing anything. Salem, do better!
This app stops (buffers) and starts too frequently. When I open the app initially, an advertisement plays, usually louder. I am not sure why the additional ads are necessary when I already listen to the station ads. Incidentally, those extra ads play again when I’ve lost the station to buffering. The interface is also wonky (not mobile optimized?) so when the app ads play, they obscure the screen, and are difficult or impossible to dismiss without linking to the ad page and losing the app. When I’m out walking I’ve been choosing to listen to podcasts instead.
My home AM radios no longer receive a clear reception of my favorite station (WHY??) so I got the app. Unfortunately, when I go outside to garden or feed the birds it drops off, and half the time won’t come back on! I have to remove the app and restart to connect again.
AM 870 The Answer is your station for Intelligent, Conservative, Talk Radio. With the new AM 870 The Answer radio app you can feed your appetite for...