Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bankers Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredibly frustrating as a business customer. The lack of Face ID login makes for a time consuming login process. The remote deposit is very finicky and doesn’t always work.
So hard to log in to. Have to reset my password at least every couple of months because I get locked out. Has not been updated in 10 years.
Great app for balances, transfers, payments and check deposits. Looking forward to what Bankers Trust has coming up.
Start banking wherever you are with Bankers Trust M+ Business (Central Iowa and Phoenix) for iPhone and iPad! Available to all Bankers Trust Central I...