Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bankers Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This bank has gone down hill since 2017, I used to work here and they have just never been able to get the app right, which is crazy because it’s not that hard to build a simple interface and plug in the API for their credit card, which is my problem. Multiple times in the last few years the credit card balance and payment due is just not available, you either have to dig for it or the app section just isn’t there. I requested paper statements, and just like the last new credit card to replace my expired card, they won’t mail it to my correct legal address on file, they keep mailing it to a 3yo address, it took MONTHS to get a new credit card. I’ve told them about it, they fix it once, then it reverts. Now I have a late payment, late fees, and a negative mark on my credit card that BTC will likely never fix. I’m just going to transfer my balance and stop using this card, it doesn’t even offer good perks, it’s just connected to my regular checking, which I’m about to change soon too.
Many times, when trying to use app it is “not available “ for one reason or another.
I tried to login this evening about 7:15 PM. Wanted to send me a one time key via text message. System said they could not find my phone number. I have had that phone number for about 20 years and you have had it as long as I have had my account there. No one is available to fix the problem tonight.
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