Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nam Dinh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy putting these puzzles together. What I don’t like is that many of the puzzles are easy peasy. It only takes 5 to 10 seconds to finish them. Maybe this is a kiddy puzzle app. I don’t know. But some of them have more pieces, which makes it feel slightly challenging. But by level 33, I noticed that when you slide a piece of the puzzle, you can actually see what piece goes there. So now, there’s no challenge at all. What’s the point of doing these puzzles at all? I’m deleting this app.
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