Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Justin Ellis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Says free app with in app purchases. Have to pay a subscription in order to use it. After they have your email and contact info.
John's Sporting Goods Fishing turns 40+ years of John Martinis's PNW fishing knowledge into a tool you keep on the boat. WHAT'S IN IT • John's curate...
| Name | Price | Type |
|---|---|---|
| Monthly | $9.99 | Monthly |
| Yearly Subscription | $79.99 | Yearly |