Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MANTAS POVILAITIS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATE: I tried the restore feature again. It still doesn’t work. If an app is free and has no subscription when it is downloaded, it should stay that way for the user. Not cool. One more star removed for the disingenuous response. Very cool idea, I had planned on using this for capturing my dreams, as they are often hilarious. When I downloaded this very recently, there was no subscription. Now there is. ‘Restore’ did nothing to fix the problem. Please add a restore feature that works for those of us who downloaded this prior to a subscription feature, and also add a lifetime option for everybody else.
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