Halfway: Couples Budgeting

Shashank Imarati · iOS

Halfway: Couples Budgeting

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Halfway: Couples Budgeting screenshot 1Halfway: Couples Budgeting screenshot 2Halfway: Couples Budgeting screenshot 3Halfway: Couples Budgeting screenshot 4Halfway: Couples Budgeting screenshot 5Halfway: Couples Budgeting screenshot 6Halfway: Couples Budgeting screenshot 7Halfway: Couples Budgeting screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Halfway: Couples Budgeting Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
5.0 ★(12)

Rating Distribution

5.0
★★★★★
12 reviews
5
0%
4
0%
3
0%
2
0%
1
100%

Top Countries

🇬🇧 GB🇫🇷 FR🇺🇾 UY
Reviews (3)▼
★★★★★SEMDOUGIEFRESH8/1/2026
Totally Enjoying the App

Great app and has all the features you need for managing a budget and splitting transactions with your spouse or partner. Highly recommend the subscription the automated bank information works well and makes things easier.

★★★★★VikranthRachewad7/8/2026
Switched from Monarch and haven't looked back

We tried Monarch for about six months. Great app but it treated us like one financial unit. Everything was shared, everything was visible, and we kept arguing about who spent what on personal stuff. We earn different amounts too so the whole thing felt off from the start. Halfway is different. Shared expenses are tracked together, personal spending stays private. The split adjusts based on what we each earn so I'm not overpaying relative to my income anymore. Settlement screen tells us exactly who owes what at the end of the month. No spreadsheet, no calculator, no argument. Free to start which was the other thing. Monarch is $99 a year. Halfway costs nothing until you want bank sync.

★★★★★Mojojojo11294/28/2026
Love it so far

The app has been super helpful in terms of splitting expenses by certain percentages. I used to use Excel and it would be stressful as we would miss some payments and the calculations wouldn’t tell App. It was just becoming messy when we were trying to split smaller expenses. My girlfriend and I we earn different amounts so it’s important for us to track the right split and this app helps us do that.

Version History (47)▼
23.0.119/11/2026
23.0.109/4/2026
23.0.89/3/2026
23.0.48/27/2026
23.0.18/20/2026
23.08/18/2026
22.08/17/2026
21.18/10/2026
21.08/6/2026
20.07/29/2026
Available In (111 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇾 BY🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Halfway: Personal Finance App for Couples A personal finance app built for couples who don't earn the same. One of you earns more. The other earns le...

iOS App ID
6756980368
Content Rating
16+
Min OS
15.5
Size
64.2 MB
In-App Purchases
Yes
Publisher
Shashank Imarati

In-App Purchases (2)

NamePriceType
Halfway Premium (Monthly)$11.99Monthly
Halfway Yearly Subscription$89.99Yearly