Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairfax Athletics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I should be able to create a new account and register a team but looks like this app works only when you are in the system and part of a team which is not a complete experience in the app. Suggesting me to go to the website is a bad user experience in my opinion
Way clunkier than the previous app.
With an established system on the website they decided to move to an app. To join a league they mandated the teams join this app. The payment distribution is terrible, the jersey numbers which are required to play can’t be updated in the app, even though the app is being sold as the one place we have to go to so that we can complete our registration. Also I don’t want to be forced to share my email and phone number with people on a recreational sports team. A setting to make that information private should be available. Awful app, bad company decision that will make things harder for everyone involved.
FXA Sports brings adults together through leagues, events, and experiences designed to keep you active and connected. From casual games to competitive...