Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗piGames · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You play, upgrade, advance in levels, enjoy, and then you close the game. Ok. You open the game… all the upgrades are gone! Where is the point? Let's say you close the game on level 10. You need to play gazillion easier levels to pass 10 and go forward. No sense at all.
Take control of a single combat drone and complete high-risk precision strike missions from the skies. In Drone Strike, strategy matters more than nu...