Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duolingo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
⭐ 1/5 Extremely frustrating experience with the Duolingo English Test app. The ear-scanning step simply would not work, even after trying multiple times and carefully following all of the instructions. I repositioned the phone, adjusted the angle and lighting, and retried the scan over and over, but it still would not properly detect my ears. This is especially unacceptable for a paid, high-stakes English test. A technical problem with the app should not prevent someone from taking or completing an exam they paid for. Instead of testing my English ability, I ended up wasting a huge amount of time dealing with a scanning feature that does not work reliably. Duolingo needs to fix the ear-scanning process or provide an alternative verification method when the technology fails. Test takers should not be penalized because of problems with the app itself. Very disappointing and stressful experience.
It keeps on staying at 13 percent without loading up and now I have to pay extra.
It was terrible experience. I tried to login and connect app on the computer and phone - more then 10 times it was an error! Technical issues all the time.
The Duolingo English Test (DET) mobile app provides a stable, secure test setup experience. It does not replace the desktop app for taking the test it...