Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indo Zambia Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is shockingly difficult to use. You can’t even copy and paste into most fields, so you are forced to manually type account numbers, phone numbers, authentication codes and everything else. Combined with the maze of passwords and PINs required just to log in, the whole experience feels outdated and frustrating. It slows everything down and makes simple tasks unnecessarily hard. This needs a complete rethink.
The tech team behind izb should not only be fired but should be banned from working in the future. Switching banks now. Goodbye izb
Bring back old app! Can’t get passed step 3 of registration - and why do I have to register if I had already registered for digital banking?!
Do More with Indo Zambia Bank features: - Make Bill Payments: DSTV, GOTV, iConnect, MLife, ZESCO - Mobile Recharge: Zamtel, Airtel, MTN - Transfer Fu...