Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moad Slimani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The website used to be fantastic and easy to use. The app is a scam. All ads. Doesn’t play content. If it does, it’s not at all easy to use. It’s all a trap for forced ads. I deleted it in about 5 min of trying to use it.
If you downloaded this app, thinking it was like the website just go to the website. It’s so much better there’s no ads. And you actually get to watch things.
Doesn’t work. It wanted access to my photos for some reason. There is nothing to watch. I click on a country and nothing happens. Then a ad pops up. Nothing to see on this app. When you could access it on the web it was great lots of things to watch e, easy to navigate. Now with this format, it is terrible. Forget watching.
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