Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PPL Services Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate PPL investing the time to release an app to manage my home's power. The app itself is very clean and runs smooth without any issues. Though, the outage info for my home is the only win here in my opinion. I will continue using the website because the app is missing Bill-To-Date, Usage-To-Date, and Avg Daily Cost estimates. Once that widget is added like it is on the full website is when I will switch over to the app.
I’m confused. The day of the app launched I was able to see my kilowatt hour usage for the current month. Now it’s nowhere to be found. I like being able to see how many kilowatt hours I have been using in real-time.
Using this app is much easier than obtaining my bill information from the PPL website. Really like that it shows me the price to compare information next to my supplier’s price so I can confirm I am not paying too much for electricity. Makes viewing my bill amount and paying it much more convenient.
Power in your hands – anytime, anywhere. Take control of your electric account with the PPL Electric Utilities mobile app. Designed for convenience an...