Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The International Chapter of the P.E.O. Sisterhood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is in beta testing. Two chapters from each state will be using the app and giving feedback to International. Any reviews are not applicable and should not apply.
Saw a note on website that app existed. I appreciate the attempt to get data online but it is not ready for general downloading. Feels/ behaves like an attempt at an app. Lots of bugs, issues with entering data. Very cumbersome
The P.E.O. App makes it easy to connect with your chapter sisters, keep track of your events and stay engaged with P.E.O.! - Find a listing of all yo...