Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dennis Moes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy using this app. It is so much fun walking outside, looking up at the sky and seeing the planes and no more wondering where are they going? It is so much fun sharing with my grandchildren. I have shared this app with my brothers and my own children and they all love it too they must have.
I love the way that the app has instant access to information about overhead planes! But departure and arrival airports are not always accurate.
Nice job on the UI and appreciate it being free. Would it be possible to extend the radar range even further and be able to also see aircraft anywhere in the world. Great app and looking forward to what’s to come.
Since I was a kid, I’ve always loved looking up a the sky, wondering where the planes are headed towards. It’s just, there is something magical about...