Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Liftango · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unlike City Bus, if you are not looking at your phone at the pick-up stop, you will magically get cancelled on. I looked at my notifications a minute before pick up and saw that because I didn’t “confirm ride” within a 4 minute window, I got canceled and stranded on campus until I either pay for city bus (which I’m doing) or wait for another hour to get home waiting on the next available driver.
This app may seem like it’s great at first, but if you’re living off campus, you’re screwed. They removed the buses that pick up on lindberg and now have what are basically Ubers available. The only problem is that those Ubers can’t pickup nearly anywhere north of campus because they have set pickup spots. They need to add more pickup/drop off locations. Now that they’re also removing mostly all of the free parking 2-hour parking, students living off campus have almost no way to get to class without having to leave their home an hour early to walk or pay to park. Students living off campus need to be able to get to class feasibly too.
This app is absolutely rubbish to use. It’s terribly buggy and the interface is significantly worse than the CityBus app. Sp+ goal is to not really provide bus service and to keep their multi-million dollar contract secret. They will never provide enough buses and will never be cheaper than citybus. The entire contract is a scam that purdue students have to pay for. CityBus was a municipal service offered to benefit the citizens. SP+ is run by California based Alex Israel and Investors who own Metropolis (formerly Standard Parking at 330 N Brand Blvd, Glendale, California) Citybus previously covered all dorm routes, and purdue got rid of them to funnel money into SP+ for more money for less service. SP+ setup the routes so no one actually uses them. They want profits not expenses. That is why the dorms with the most bus demand are not covered by SP+.
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