Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ali Moshen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app before it’s full release. Was beyond excited for a Shia only app for serious people. Once the full release date came by, I logged in, was able to see who liked me and who wanted to send chat requests. But you can’t do anything else. You HAVE to pay to even be able to match. The like feature is useless, might as well take it out entirely. If two people like each other they don’t get matched. Someone has to send a chat request (have to pay for this feature) in order for you to even have a chance at matching. To ACCEPT said chat request, you also have to pay. Why would I pay a price comparable to a gym membership for just a CHANCE to talk to someone? Every dating/marriage app is the same, they’re just after your $, each one is just more blatant than the other.
This is a brand new app but it’s all for money. You literally can’t see anything without paying. For a brand new app I would suggest to start free until you get more people and then start a subscription. When I filtered the app to age group of 25-30 I literally got less than 15 people only. But you can’t even see anything about their profile or contact if you don’t pay. Even when you match or both parties liked the others profiles you are still in the dark. Every button I press takes me to the subscribe page. Not even worth it,
Extremely glitchy and doesn’t work well. One day it randomly logged me out and I’m unable to get back in. I paid for the subscription and cancelled the next day.
Zowaaj is a modern matrimonial platform designed to help individuals find a compatible life partner within the Shia community, in a respectful, secure...
| Name | Price | Type |
|---|---|---|
| Zowaaj Premium Monthly | $19.99 | Monthly |
| Zowaaj Premium Quarterly | $49.99 | Quarterly |
| Zowaaj Premium Six Months | $99.99 | Semi-Annual |
| Zowaaj Premium Annual | $99.99 | Yearly |