Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singtel Idea Factory Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t open properly on iPad. Does GOMO have a helpline? Without the app can’t chat with them. App doesn’t work and no back up plan! The App front page says login by email but when you try the app goes back to the front page. The email button is just a loop!!!
This is a half-baked update that is full of bugs and inconsistencies. Not sure why the rush to roll this out when the previous app was perfectly stable and usable. Very poor from when you consider that doing nothing would have been a far better choice.
Used email to login. I have 4 lines but only shows 1. Whats the point of forcing me to login by email if you can’t show all my lines in drop down. I prefer old app - login one number at a time otp automatically to email.
Tap into all the goodness with the refreshed GOMO by Singtel app! It’s the same fuss-free experience with all your essentials, just with a fresh new l...