Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Taira Hirasawa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I played the bonus I “lost” the teddy bear because I moved all the targets off the shelves looking for stuff. I stepped away and came back, and the items were stuck. I had to quit the game and load again. That got all the items back on the shelves and I was able to get the teddy.
This was so much fun!! I love that the developer is not content to simply continuing make more games more with the same formula. You’ll want to play this!
Another great game. Love the clock twist!
George and Edward are broke. In order to make money, they decided to open a Yakitori restaurant! Will they be able to open the restaurant? This is a...