Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takuya Ohmura · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Truly love an escape game with pretty scenery and relaxing music! The puzzles were great. The only stumbling block is that if your inventory item is already selected…before clicking on the interactive area, the item won’t register/work. You have to select the item AT the interactive area. A small glitch yet it can cause some confusion…deselecting and reselecting the item works. Very talented Developer though and would love to see more games from them Peace
The only problem I’ve had with these games is that the hotspots are sometimes small and not intuitively placed. For example I’m supposed to give an inventory item to a person, so I have the item selected. but then clicking on the person doesn’t drop it on them. So I click 20-30 points around them, and still it won’t go to them. Then I think maybe this fairly obvious thing to do is not so obvious, and I suffer through the 60-second ad to get help, only to find out that yes, I was right about what to do, but the hotspot was a very specific spot on the table in front of them, the floor next to them, or some device nearby.
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