Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗treeplla Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Horrible game made to deceive and entice you to buy in-game perks and currency. Game is made to be malicious. Once you hit level 15 or so it will become increasingly hard to beat and they force many pay screens on you hoping you’ll make a purchase before the game gets really hard. So in basic terms, whoever made this game intentionally coded it to collect as much money from you as possible, as fast as possible, and then make you quit because it gets so hard to beat any levels without purchasing more powerups. This game should be banned and I have already submitted a report to Apple.
Can’t see the road when truck is driving
I had 499 gems, I watched an ad for a 5 gem reward and then my gems were reduced to 494. Thinking it was a glitch, I watched another add for a 20 gem reward only to watch my gems be reduced to 474. This is a scam. Also, the ad banner at the bottom of the game pushes the rest of the game up, causing the running zombies to not have visible legs. Also, this ad banner pushes the 20 or 50 in-game coin options out of view so you can’t see if the options will cause you to watch an ad or charge you gems. So, if you are not careful, you could be spending gems and not realize it. I was enjoying the game till it started stealing my gems.
A world overrun by zombies—and all you've got is one beat-up truck?! Drive to survive, merge to fight! Lock and load, fire up the engine… it’s time to...
| Name | Price | Type |
|---|---|---|
| Purchase Gacha | $0.39 | One-time |
| Gem 01 | $0.99 | One-time |
| Lowprice Package02 | $0.99 | One-time |
| Onetime Event Level 3 | $1.99 | One-time |
| Onetime Event Level 6 | $1.99 | One-time |
| Lowprice Package01 | $2.99 | One-time |
| Gem 02 | $2.99 | One-time |
| Phase Pass_B | $4.99 | One-time |
| Starter Package_B | $4.99 | One-time |
| Gem 03 | $7.99 | One-time |