Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vishal Patil · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app on a Thursday within a few hours I had an appointment at a local DMV for Monday morning. I’ve told so many people searching for appointments about this app, my manager, the bank teller, now my husband needs it. I honestly wish I needed to use this app more, the thrill of seeing new DMV appointments become available is addicting.
Tried for weeks to get an appointment. Everything was full three months out. Then someone told me about this app was able to schedule an appointment in within an hour of using!!!
Downloaded this morning and had an appt for Monday 45 minutes later. I just left my phone’s volume on and checked each time it would ping. Amazing and so so easy! Thank you!!
Stop the endless refreshing! Getting a DMV appointment in North Carolina can be a real headache. Slots fill up fast, and finding an opening that fits...