Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Raleigh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is sexist. If you want to search for a property by owner name, you always have to use the man’s name. Anytime I put in the woman’s name, it says no results found. If I don’t know the husband’s name, I have to go to the website version instead. I believe the reason is probably that the search only looks at “primary” owner. It’s bad enough that our flawed system is always putting the man’s name first on the deed, even if the woman is the primary on the mortgage, etc. This app makes the sexism so much more obvious and difficult to use.
Occasionally reports that I am “ currently located outside of wake county” (which I am not)... but awesome when not having this problem.
I’m a home inspector and this app is crucial in my job. Compared to all the other municipalities in the area, Wake Co’s mapping systems are hands down easiest to use and this app takes it to the next level. And now it has been updated for iOS 13! Thanks
iMAPS Mobile is the definitive property mapping app for the City of Raleigh and Wake County. With iMAPS Mobile you can research property information...