Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unfollowers + · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not even close… Two people with blue eyes and the only thing it ever generates is brown eyes… Tried several different pictures… The two of us couldn’t be more white and yet we keep getting Hispanic babies… Don’t get me wrong. They’re beautiful babies, but I don’t think my heritage would produce that lovely olive skin.
I don’t want to pay bro
You can’t use this app without buying it for $10+ btw.
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