Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mark Thomas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I download this and it asks me to pay to even use the screen recorder
Don't fall for this app. I tried for a few minutes to see how it works. . I deleted after 2 screen recordings but it's not to my liking. It doesn't even work as advertised. So I cancelled the free trial. But after a week lasted I received a bill from Apple charging the full price for this app. Terrible. Don't be scammed like me! Apple is terrible for this too. Allowing scammers to scam people.
This app was free so I got it, but like a lot of the other screen recording apps, you have to pay to do what this free app was supposed to do, I’m not paying for something that every iPhone should do in the first place!
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