Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wallace Finance Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super easy and intuitive, the AI feature is very helpful! Finally a tool that gives me the freedom to customize my investments.
I’ve really enjoyed using the AI feature to find companies that I never would have heard of otherwise. Great for testing new investing theses quickly and building portfolios from scratch. And also nice to be able to exclude certain companies from long-term investment (“Give me the S&P500 but without weapons manufacturers” for example). Overall really glad I switched from Robinhood to Wallace.
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