Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brent McColl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently completed my first jet upgrade. This application was a game changer for my study and preparation. This application is like having a simulator in your pocket. Instead of rote learning manuals, Scenario 737 allows me to generate a range of situations that I could work through at my own pace using the QRH and FCOM to work through the problems. My sim partner and I could work through the scenarios together and discuss scenario management and helped bring us back to systems review when needed. This app was what got me through the sim phase and has prepared me for getting out on line. The best $30 I have spent in my career.
Scenario 737 is built for First Officers transitioning to Captain, helping you develop the judgement, leadership, and decision-making required in the...