Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Suraj Anbhule · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It just works the first time you log in, after that it keeps ok crashing, pathetic app
The app doesn’t notify of updates sent from school. So it’s basically useless. I have to set a reminder to open the app daily and check for notices from school.
Schools under Wonder Learning can download this app and parents can login, check homework, classwork, attendance and much though this app. - Teacher...