Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗East Wisconsin Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This new app has so many great features to move your money and pay bills!
East Wisconsin had a bunch of hullabaloo earlier this year about totally revising their web presence. I’m not exactly sure what has changed, but it broke the app that had been working on my phone up until then. I uninstalled the app and reinstalled it, thinking that this would be a manageable fix. I now cannot get past the login screen or even reset my password. East Wisconsin as an institution makes me scratch my head sometimes.
To roll out a brand new app that does not support the landscape mode seems unwise. Most of us using iPads prefer the landscape mode, and many people using large screen iPhones also prefer landscape mode.
Start banking wherever and whenever with East Wis Savings Bank for mobile banking! Available to all East Wisconsin Savings Bank online banking custome...