Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kristo Jorgenson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been loving this app. One of the highlights of my nightly routine is looking at the next day’s stage to see what’s in store. One additional feature that could be cool is if there was an option to toggle between the metric system and imperial in the parcours section. I’m embarrassed to admit that I find myself having to make the conversions every time I look at the numbers. Other than that, I love the app. Thanks for putting this out there!!
Best cycling app on the market. Combines the best aspects of PCS and social media into a single app on your phone. My favorite feature is being able to follow races from my lock screen as I no longer have to constantly update PCS to figure out when to turn the race on. It also has streaming options for every race so I don’t have to read a bunch of articles to figure out where to set my VPN. The stage profiles are great as it allows you to see the gradient and elevation at any point along a climb. Almost can’t believe it’s free.
I don’t think I could dream of a better way to design an app, let alone a pro cycling app. Every part of this app has been perfectly thought out, the user interface is perfect. I haven’t even used the social media aspect of the app yet and it is already my favorite sports app period. I’m honestly surprised that there isn’t any ads, or paywall, and if there was, I would be completely fine with it because it is just so great. It functions perfectly with my phone, and allows me to pay attention to races without having to be stuck to a tv. I downloaded this app after seeing it on an Instagram ad and, quite frankly, at first I was a little bit skeptical, but it is everything I could have wanted and more, literally. I apologize if it sounds like I’m on a rant, I’m using voice text to fully express my satisfaction with this app. I can definitely see it blowing up in the near future. It is perfect for every type of fan, whether it be an everyday person, like me, or a super-fan. Keep up the good work, it is paying off.
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