Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Therapeutics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If this app was a person, I’d diagnose it as having Narcissism. 1. Don’t ask me for personal information before I’ve even seen the app. 2. It’s not a “free” trial if I have to cancel to not get charged. You already got “paid” with my sellable info. Show me your app has value first, then we’ll talk about payment. 3. Half of the set up process was you telling me how wonderful YOU are. 4. And now you want me to rate you, before I have even seen the app? I get that app developers have to make a living. Nor am I not accusing this app of being a scam, but there are a lot of red flags. Caveat Emptor!
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