Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Outdoor Afro · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So grateful for this organization and the volunteer leaders who get us outside in community. The app is an exciting offering and am looking forward to improvements. As of now, i miss the ease of use with meetup, the sense of community and transparency with knowing who was going to be attending an event, photosharing, and messaging with ease. While joining múltiple chapter meetups/FB groups was cumbersome, it organized the locations easily and allowed easier search for activities and leaders. Would love the option to have to app organized by chapter, even as an opt in/out personlization. In app payment or links from app is definitely needed. Mine keeps defaulting to a region/city I do not live in and I have been unable to message leaders except when going through an event they are leading. Will use help function to sort this out if possible.
Amazing that this organization put the effort in to create an app to better connect with community!! I’m so excited to engage with it and to see a community-based organization pour into themselves this way … especially in the age of tech monopolies and non-consensual data predation from big companies... While the app is in its early stages, it is an awesome tool and will only evolve to include more seamless features and integration.
The app has a lot of activities listed and being able to fill out the waiver online is definitely better than the old Meetup process. However, it’s difficult to search for activities because location is not a filter option. Instead, the app wants to set a location on you as the user, which is unnecessary and doesn’t always meet the goal. Also, my suggested activities aren’t linked to the leaders that I follow. I’m not sure of the benefit of following the leaders. The leaders also aren’t listed my location. So, unless you know all the names of the leaders in your target area as they were entered in the app, you can’t find them. I’m hopeful that the app will continue to improve because I strongly believe in the mission and function of the organization.
We are all connected to nature in cultural, spiritual, social, and biological ways. The Outdoor Afro App provides connection between Black nature lead...