Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Five Lakes Coffee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t order ahead or even see the menu on this app it’s completely useless!
An app that can’t be used to order and is terribly glitchy. What’s the point of having a digital wallet if it doesn’t work when they scan and they have to look up by phone number. Thank goodness there’s a Dunkin close. Their app works great.
Needs apple wallet compatability!
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