Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aybuke Duzgun · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to check out the Amazon capsule. The app is dreadful cannot even create a profile, even when signed up for 1 month ($). The app wants the user to upload photos… um, isn’t that what you should be providing to me?? There is not a way to have the 10 piece capsule for $100 viewable. As far as I have been able to do both in app and on website is definitely not as advertised
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