Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Therapeutics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Billed yearly even though it says weekly cancel anytime. They still take a year 40$. Very poor data correlations graphs. Then they want more money for a different program to handle data. Which looked poor. Not happy. Rip off.
Multiple Sclerosis Tracker catches what your memory cannot. Log relapses as they happen, track how your DMT is working, record EDSS changes over time,...
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