Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Braly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I knew this game would have a decent amount of ads but GOD. I think this game is pretty interesting but the ads are way to much for me personally because every time I click a button I get an ad
It’s an ok game…BUT THE AMOUNT OF ADS AND POP UPS IS INSANE! Like bro Take of the ads!!
You can’t even start using it before 2+ ads and that’s not including the ads that take up Literally halve the screen
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