Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Son Nguyen Minh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was bad I had to pay and it took so long to load and I can’t even see the results before I have to pay and there are also so many adds this shouldn’t even be an app Really bad app
There is so many ads! Every time you go out, in, or accidentally press a button it plays an ad. I deleted right away
You have to pay and you can't even see your prodictions because you have to pay or you won't be able to do anything on the app.
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