Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cash Flow and Capital LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried so many apps. The number one problem is they keep automating the sorting of transactions (and usually put them in the wrong categories). I want to see where my money is going. I want to sort every transaction so I know they are in the right place. This is the first app that I have found that lets me have complete control of my categories and the sorting of transactions. So excited to have found it.
I’ve tried a lot of budgeting apps and have had frustrations with all of them. Most other apps don’t have rollover budget categories, it’s hard to see where my money is, and the automated categorizations drive me crazy. This one is great so far! I like that I can see where all my money is. The budgets can rollover. I can manually categorize my purchases which is really helpful when I’m at Costco and have to split a purchase across different categories. Also, I’m not very good with technology but this one is pretty easy to navigate.
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