Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iliad Italia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was stuck for an hour at night without cellular because I restarted my phone and it was asking for pin. I couldn't navigate this app at all because it's Italian without an option for English
As soon as I try to open the app it crashes! I even tried to remove it and install again but it still crashes 😡 UPDATE: Next day there was an app update and the problem has been fixed. It must’ve been the latest OS that was interfering and now both operating system and app are working together - all is well in Iliad-land!
The iliad app is available to private customers with an iliad mobile plan. It is not an option for businesses or VAT-registered customers. Here’s what...