Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cameron Nazemi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is just amazing! Whenever I need to plan a quick hangout or just want to spontaneously or even more planningly hang out with friends, I can easily add activities I’m doing and hope for anyone to pull up! It’s replaced a lot of other apps I’ve been using to plan parties and such because this is a different type of need it’s helping me solve and fulfill. Easy friend group out hanging where we can all see our schedules easily an combine or mix them together. Simply great!
This app is helping me actually maintain friendships and know what my friends are up to and when they are free to call or hangout. It’s not like instagram or facebook which makes me feel more isolated. Can’t wait till more friends join
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