Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗T7 GAMES · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Same ad over and over and too often
The amount of ads that run is beyond annoying can’t even play the game don’t bother downloading
Had 3 full size unskippable ads before i even finished the tutorial, literally unplayable
Step into the world of Coin Blast: Dozer Pusher, a highly addictive arcade-style game where you push coins off the edge to collect rewards! Drop you...