Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Citizens Bank (SC) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been banking with The Citizens Bank for a decade now and they have always been awesome but this new app for online banking is amazing and so easy to use. If you haven’t updated yet I’d wholly advise to hurry and update. It’s super easy and informative.
The app itself is fine i love the new features but to access it i am having to go through the App Store instead of having it installed on my phone. I have tried uninstalling and reinstalling which was a BIG mistake bc that just made it harder to find the app. It WAS saying to update the app every time i went to open it before and today it isn’t even doing that. So i have had to go through the App Store every time i want to look at my account. Idk what else to do.
The Remote deposit function doesn’t always recognize that the box is checked for remote deposit. Usually it takes 3-4 times to get it to go through. Need to work on improving that function.
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