Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shopiago by World of Books Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The love World of Books as a company, but I wish their app and website platform were more sophisticated. Whenever I and logged into the same account on my desktop, and add something to my cart, I wish that item would be also in my cart on the app; vice versa. Also, their buy 3 get 1 free is always finicky. Sometimes it works great and others it’s really frustrating to get it to work. They also have an extensive eBay store which is always slightly cheaper for the same condition books. I find that strange. The problem with eBay is the buy three get one free is virtually impossible to utilize there. Their eBay support is pretty bad about helping with this. Lastly, if they’re out of the correct condition of the book you ordered, they’ll just send you whatever they have, even if it’s in poor shape. I pretty much explosively purchase very good, but I’ve received two very poor books from them on two occasions. I will give them credit, that their customer service was very prompt in resolving this. I know the margins are low in this business, but hopefully this feedback can help somewhat helpful in improving your tech. Thanks for all you do!
The app is fairly smooth, I like the vibration feature whenever you touch a product and unlike on the website, you are actually able to add items to your cart as well as access your wishlist. However, there are still plenty of flaws with it. I’ve noticed issues with loading among other things that need to be addressed. Overall, it’s so-so but still a step in the right direction, especially in comparison to the website.
The sort by feature when looking for books not working is the biggest letdown. Also, there needs to be some kind of response when you add something to the cart, like a pop up or a buzz from the phone would be nice. Right now, it is very easy to hit it multiple times and not realize it. Sometimes the add to cart button doesn’t work when it says something like “special offer” as well. Having to log in every time you want to check on an order is very disappointing. These are the biggest mistakes I’ve found with the app so far. Please fix these as soon as possible. Thank you.
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