Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Waterstones Booksellers Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is user-friendly and convenient, and I particularly appreciate having my Waterstones card readily accessible on my phone. However, one feature I wish it included is the ability to view a list of books I’ve previously purchased using my Waterstones Plus card at the store. This addition would enhance the overall experience and make the app even more useful.
I love ordering from Waterstones. I live in the US and they ship very quick and shipping cost is reasonable compared to other companies overseas. My books come in perfect condition as well. If I ever have the chance to visit the UK one of my stops would be this bookstore.
Decided to give the app a chance despite the low reviews and was not disappointed. Very intuitive and have run into no issues, highly recommend!
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