Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samira Sadeghi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It does not work as expected. 1) I cannot drag and drop a file to be encrypted onto the open application window. I have to click the application window and hunt for the file to be encrypted. Hey, this not the 1980s. Wake up to the modern user interfaces. I should be able to drag a file or folder or multiple files and folders to the application window or dock icon. 2) There is no help built in to the application. There is a Help menu option but it does nothing; it says “Help isn’t available for Encryptor”. 3) there is a Settings dialog that offers a paid subscription for a ‘Plus’ version, but in fact it does not allow you to actually pay for such a subscription. The dialog goes no where. Which is irrelevant anyway, because according to the Apple Store the application is free. I thought Apple was inspecting applications before it allowed them in the Store?
From your Images app you can only encrypt images and not video, but when selecting from the files app it lets you encrypt videos. Its would be a major inconvenience to movie videos to files just to encrypt them.
Overall the app works and does what it says. It’s odd that the developer doesn’t say what kind of encryption / what strength. I assume files stay local but an iCloud sync would be nice. It does make it easy to share encrypted files/pics. Decrypting a picture displays it, which is nice. It also allows you to encrypt text easily. The plus plan for unlimited items makes sense. What’s doesn’t make sense is that it won’t let you change file names or even DELETE encrypted files without upgrading. Those should be basic features. Also you need plus to decrypt external files. I plan on using this app to send secure files, which means getting others to download it. If you need to pay to do that, then good luck trying to expand your use base. I certainly won’t be telling others to download it/be sending files to others. Also would love a feature where it uses a default encryption password. Finally it needs a password verification vs show password feature. It’s way too easy to misspell and lose your file.
Encryptor is your all-in-one solution for securing files, photos, and texts. Easily encrypt, decrypt, and password-protect sensitive data with just a...
| Name | Price | Type |
|---|---|---|
| Encryptor Plus Monthly | $1.99 | Monthly |
| Encryptor Plus Yearly | $7.99 | Yearly |
| Encryptor Plus Lifetime | $14.99 | One-time |