Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Davis Miller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Back in November, I found this app on Instagram and decided to download it. The instagram page was funny and attention-grabbing, and when I opened the app the notes were actually detailed, easy to understand, and very effective at reviewing whenever I had time. However, everything after Gas Laws was empty, saying that it would “Come Soon.” I thought that it would be filled out, and I even emailed them to see if they had a timeline for finishing the notes. I was told in an email that they would start working on the app after Christmas. 5 months later, the app is still unfinished and left completely the same. The instagram page is still active and running, so I know they didnt run out of business or something, they just lied and havent worked on the app at all since November.
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