Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Grid Electricity Distribution · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Using this app helped me understand that my provider isn’t actually National Grid - it’s UK Power Networks. But UKPN don’t even have an app…
Looks like it’s been designed by an Intern. Replaced the old Western Power app with fewer features particularly the location map showing all outages with report details Needs bringing into the 21st century.
Great to see a new National Grid app, although I feel this new one is half the way there with some potential great features missing such as the power cut map and easily adding multiple addresses for power cut alert. A dark mode may also be useful, hopefully it will be improved and expanded in the near future.
At National Grid Electricity Distribution, we provide the power to 8million homes and businesses in the Midlands, South West and South Wales. Our new...