Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CellTrak Technologies Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded the app today. I have a secure password key feature on my device that I use to create and save passwords for new accounts. It is my personal device that I have had for years and I don’t lend my device out. I also have a security feature on my device set up so only I can unlock it. When I was trying to login to the CellTrak app today for the first time, the first complication I had with it was creating a password using my secure device. The second complication was in trying to copy and paste the password that my device securely created because as soon as I went to paste it in the password field of the app it would not accept it. So I had to go old fashioned and write down the password on paper that I wanted to use, which I do not consider safe and secure, if that was the motivation for making the app login complicated in the first place. Also, to try to make this a saved password in the Password Key feature of my device, I tried to find your website to address this issue by creating and saving the password on my device. Couldn’t do that either because I don’t know the right website address and so that didn’t work out either. How is any of this good for me in trying to use your app? And finally, if perhaps somehow I was to want or need to change my password, I’d have the same issue and have to write it down on paper and manually transfer it to the app. Given how I had to go through hoops to login today, not sure how that would turn out. My current score in the faith of usability of your app is 0-1. Please fix this issue and make your app better in manageability. Thank you.
This has to be THE WORST APP EVER!!!! You log in with a thumbprint, it tells you that your password has expired and to manually enter your current password - which you do - and then it doubles back and tell you that your thumbprint is incorrect!?! Make it make sense somebody…smh. Who has time to keep calling and sitting on hold forever waiting for someone to reset the password when it’s something that should be standard for the app? Nobody! This is the most useless app to be used to track someones time. You can’t not have on the GPS which attributes to draining the battery while the app is running. You can enter time for a previous day if you’re not able to (because the power was out and you couldn’t charge your device, for example). You have to go through 3 or 4 different screens just to get to the screen to press start time. It’s just poorly designed and developed. Your only other option is doing it by phone but you can’t do that if you’re registered for the app or no longer have a landline, which many don’t have these days, because the phone has to be at the address of the attendant or employer of records home. I’d rather have my attendant fill out a paper timesheet and fax it in at this point. This entire system that Optima/Sentara has is underwhelming at best. They should’ve just left it with Public Partnerships.
Who on God’s green earth can think up a new password every 3 months AND remember each one to be able to change it without getting locked out despite using face ID??? And who do they think is trying to log into my app and log work hours for me? Like you know where the phone is because of location tracking, you really think I’m giving someone my phone and having them login here? And if I were I could just give them my password? It’s one of a half dozen steps this app requires just to log in and out and honest to God I’m so sick of it. I’ve gotta call customer service again and be on hold forever just to reset my password again cause somehow there’s no way to save your password and use face ID, which is so absurd. I’ve been putting it off for a month cause I’ve got more important things in my life than dealing with work outside of work hours. I don’t get paid to be on hold and waste my time trying to figure out the world’s most inconvenient app ever created for the simple task of signing in and out. My patient was on a different waiver previously and that waiver used a different login app that gave me no trouble at all. Either this app company needs to get it together and make the process smooth like every other clock in/out app on the market, or people in charge need to actually look at the reviews before committing healthcare workers to have to endure this app.
CellTrak fundamentally transforms how your field staff delivers care, improving compliance and creating added time for more visits. CellTrak identifie...