Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathon Lim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First things first, A highlighting tool needs to be added for the reading/writing sections. Secondly, For cross-text connection questions, I've seen the Text1 and Text2 authors/researchers switched up, which prevents you from answering correctly.
I was answering questions and about half of them were incorrect, didn’t make any sense, or didn’t provide the information I needed to answer them. For example, one of the reading questions asked me to finish the sentence. None of the answers looked right so I picked the one that looked closest. The app then told me that A was the correct answer. Which would’ve made the sentence “This supports the conclusion that and ponds.” I checked the rationale and the “evidence” was for a completely different answer. Then I had another reading question that had 2 different passages about research projects. The question then asked me what 2 random names of people who weren’t in either passage would think of the research. Then a different question asked me what the underlined sentence in the passage contributed to the passage. Spoiler alert, none of the sentences were underlined. The math questions were all fine but the reading ones are awful. If I could give this 0 stars I would.
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